Basking in the glow of celebrity endorsements from figures like Daymond John of Shark Tank fame and Marla Maples, Aroma 360, a Miami-based company, marketed their luxury home scenting products as the epitome of opulence. However, beneath the alluring bouquet of fragrant oils and machine diffusers lies a bitter tale of disillusioned customers feeling misled and overcharged.
Fragrance enthusiast, Mollie Mielczarski, recounting her experience with Aroma 360, said, “I feel like I was lied to. They did not give me all the information.” She and several others have been voicing complaints, insisting that the company’s sales techniques are far from transparent.
According to Mielczarski, after purchasing an item from Aroma 360, she received a cold-call from a representative with an invitation to join their exclusive “VIP Program.” The offer was enticing – a free diffuser for a monthly oil subscription. Yet, beneath the surface, the waters ran deep and murky. She was unknowingly roped into a costly financing agreement through a third-party biller, United Account Services, amounting to nearly $4,000, plus an annual interest of 9.9%.
“I realized there was $17,000 of credit line,” she said. “That’s ridiculous.”
Like Mielczarski, Danielle Valerioti also found herself entrapped in a web of unexpected financing. Her attempts to get a detailed account of her purchase from the third-party billing company fell flat. The cloud of confusion only thickened when she discovered that she was being billed far more than she had agreed for two diffusers and a two-year subscription.
Customers assert that Aroma 360’s salespeople employed hasty tactics, rushing them to e-sign documents without adequate time to digest the content. When they realized that they had unwittingly committed to a credit line, their calls and emails to Aroma 360 seemed to vanish into thin air.
“It’s the Fyre Festival of aroma products, right?” commented Jeramie Lu, a photographer from Nevada, likening his experience with Aroma 360 to the notorious music festival scam.
Following an unresolved issue with his purchase, Lu claimed that Aroma 360 ceased all communications, even blocking his calls. After struggling to cancel his account past the 14-day grace period and return the product, he finally got help from United Account Services.
The Office for Florida’s Attorney General is currently reviewing six complaints echoing similar grievances. A Facebook page, “Done dirty by Aroma 360,” has also emerged as a platform for sharing experiences of deceit and dissatisfaction.
Aroma 360’s president, Rachel Tannenholz, has remained tight-lipped, refusing to comment on the situation. As customer frustration continues to boil over, the question remains: Will the company face the music or continue to evade their disgruntled customers?
As the fragrance fallout unfolds, consumers, like Valerioti, are left fumbling in the dark, trying to make sense of the unexpected bills. One thing is certain – the scent of consumer discontent is growing stronger and it’s about time Aroma 360 addresses the issue.
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