FP Movement’s Miami Marathon Takeover: Inspiring Runners Through Energy and Community
When it comes to celebrating movement, energy, and personal achievement, FP Movement has found the perfect partner in the Miami Marathon. For the second consecutive year, the activewear brand is teaming up with Life Time to amplify the marathon experience, bringing its signature vibrancy and passion for fitness to one of the most iconic races in the country.
FP Movement, the activewear extension of Free People, is known for its mission to inspire people to move boldly while embracing wellness and self-expression. Partnering with the Miami Marathon is a natural fit, as the race embodies the same energy and dedication to movement that FP Movement champions.
Why Miami? The Perfect Backdrop for FP Movement
Miami’s unique culture, climate, and fitness-driven community make it a dream destination for FP Movement’s presence. With its warm February weather and a thriving community of fitness enthusiasts, Miami provides the perfect conditions for a high-energy event like the marathon. Additionally, the city is home to several FP Movement retail locations and an engaged audience that regularly participates in its local run clubs. The marathon serves as an extension of this growing fitness culture, reinforcing FP Movement’s commitment to supporting runners of all levels.
“We love how the Miami Marathon seamlessly blends the city’s culture with the race experience,” says Courtney Weis, Managing Director of Marketing for FP Movement. “From the festive, party-like atmosphere of the Finish Festival to the colorful media designed by local artists, every aspect of the event represents the vibrancy of Miami.”
A Marathon That Stands Out Globally
While marathons across the globe each have their own appeal, Miami’s event distinguishes itself by integrating the city’s distinct energy into the race. The lively atmosphere, the strong sense of community, and the unbeatable weather make it a standout on the global stage. The Miami Marathon is more than just a race—it’s a celebration of fitness, culture, and the Miami lifestyle.
FP Movement’s Marathon Activations: A Celebration of Energy
To bring its signature enthusiasm to the Miami Marathon, FP Movement is rolling out an exciting lineup of activations. From high-energy cheer zones featuring DJs, custom signs, and branded cowbells to a recovery-focused presence at the Finish Festival, the brand is ensuring that runners and supporters feel empowered throughout the experience. Additionally, FP Movement is hosting exclusive member events at Soho House, offering a premium experience for those involved.
A key highlight of this year’s partnership is the brand’s sponsorship of six incredible runners, including participants traveling from Paris to take part in the race. Five athletes—Alice Pilate, Raya Mufti, Awa Mafany, Camille Fergueson, and Jocelyn Castillo—will compete in the half marathon, while Hannah Minardi will take on the full 26.2 miles. FP Movement will also have six of its employees running the half marathon, further strengthening the brand’s direct engagement with the running community.
Commitment to the Running Community and Beyond
FP Movement’s support for runners extends far beyond the Miami Marathon. The brand actively sponsors major marathons and hosts local events, such as run clubs and carb-loading dinners, to cultivate a deeper sense of community among fitness enthusiasts. Whether it’s through premium athletic apparel or in-person activations, FP Movement’s goal is to show runners that fitness is more than just crossing the finish line—it’s about feeling empowered and having fun along the way.
“Supporting the running community is core to what we do,” Weis shares. “The Miami Marathon is one of the many ways we celebrate the journeys of runners at every stage of their fitness path.”
Sustainability and Innovation in Fitness Fashion
As part of its ongoing commitment to sustainability, FP Movement incorporates eco-conscious practices into its brand ethos. Through its Care FP initiative, the company prioritizes sustainable materials, responsible partnerships, and mindful event planning. By continually refining its approach to environmental impact, FP Movement ensures that it is making strides toward a greener future while supporting the communities it engages with.
In addition to its sustainability efforts, FP Movement stays ahead of trends in the activewear space by merging high-performance functionality with fashion-forward designs. The brand recognizes that today’s athletes want gear that doesn’t just perform well but also looks great—whether they’re training or celebrating post-race.
Looking Ahead: The Future of FP Movement’s Partnerships
FP Movement’s investment in the Miami Marathon is more than just a sponsorship—it’s a long-term commitment to fostering meaningful connections with athletes and fitness lovers. By embracing Miami’s vibrant culture and dynamic running community, the brand continues to create experiences that inspire movement, confidence, and self-expression.
“Our goal is to build lasting relationships with athletes across all sports, whether they’re runners, tennis players, hikers, or anyone who embraces movement,” Weis emphasizes. “The Miami Marathon is a core moment in our year, and we look forward to growing with this event for years to come.”
As the Miami Marathon continues to evolve, so does FP Movement’s role within it—bringing energy, innovation, and a true sense of community to every step of the race. With its dedication to empowering athletes and elevating the experience of movement, FP Movement proves once again why it is a brand that truly runs with purpose.
