Some brand campaigns are built around a moment. This one is built around a person.
This October, Florida-based swimwear brand Salty Mermaid is donating 100% of net sales from its ‘Pink for a Purpose’ collection to the Shula Fund in support of Moffitt Cancer Center. It’s a cause that hits close to home for the team, and the reason behind it is what makes this one worth talking about.
The Heart Behind the Collection
The initiative honors Jessi Holland, a member of the Salty Mermaid team who recently passed away following a battle with breast cancer. Holland was described as the heart of the team, someone who left a lasting impact on both the brand and the people behind it.
“This year, Salty Mermaid lost one of the most integral members of our team, Jessi Holland, after her battle with breast cancer,” said SJ Porreca, CEO and designer of Salty Mermaid. “For us, this month is about much more than selling products.”
Porreca said the month is about honoring Jessi, raising funds for research, and bringing the community together to make a difference for the individuals and families impacted by this disease.
This is about a team turning a tragic loss into something that gives back.
What’s in the ‘Pink for a Purpose’ Collection
The collection is a mix of pink bikinis, one-pieces and apparel, from soft shades to the brand’s signature bold prints. Whether you’re a blush-and-neutral person or you want a print that stops people mid-scroll, there’s something for you. Every purchase doubles as a way to give back, and each piece works across your swim and resortwear wardrobe.
Salty Mermaid is known for its chic coastal style and its-and-hers matching swimwear. Each piece is sustainably crafted and sourced in Colombia, in bold colors and cuts that go from a beach volleyball game to a cabana soirée without missing a beat. It’s easy to see why the brand has a loyal following in South Florida.
How to Shop and Give Back
The ‘Pink for a Purpose’ collection is available throughout October, with 100% of net sales benefiting the Shula Fund in support of Moffitt Cancer Center. You can shop it at saltymermaid.com/collections/pink-for-a-purpose.
October is almost over, so now is the time. If you’ve been meaning to pick up a new swimsuit, or a gift for someone who loves the water, this is a way to make that purchase count.
Salty Mermaid’s ‘Pink for a Purpose’ collection is available through the end of October at saltymermaid.com.
