On Tuesday, October 15, Billboard Latin Music Week, the world’s largest Latin music industry gathering, continued to electrify Miami Beach with its second day of festivities. Marking its 35th anniversary, the event brought together the biggest names in Latin music for dynamic panels, thrilling live performances, and groundbreaking conversations at The Fillmore Miami Beach. Featuring artists like Peso Pluma, Belinda, Grupo Frontera, Yandel, Young Miko, and more, the day was packed with exciting moments, celebrating the vibrancy and influence of Latin music on a global scale.
Peso Pluma Leads the Nuevo Mexicano Movement
A major highlight of the day was the Nuevo Mexicano: Peso Pluma and Friends panel, where rising superstar Peso Pluma captivated the audience with a candid discussion about his musical origins and the creative process behind his groundbreaking sound. Joined by other key figures of the emerging Mexican music scene, including Fidel, Jasiel Núñez, Junior H, and Tito Double P, Peso Pluma shared his journey from obscurity to becoming one of the hottest names in Latin music.
Speaking for the first time live about his close relationships with fellow artists, Peso emphasized the importance of friendship in his life and career. “Having my friends around me keeps me grounded,” he said. “It reminds me of where I came from and helps me stay true to myself as I navigate this industry.”
This panel not only provided fans with a rare insight into Peso Pluma’s personal and artistic life, but also highlighted the collaborative nature of the new wave of Mexican music.
An Emotional Moment for Peso Pluma at the Latin Music Power Players Event
Before his insightful panel appearance, Peso Pluma made waves the previous evening at Billboard’s Latin Music Power Players event. There, he surprised attendees by presenting the coveted Executive of the Year award to his own manager, George Prajin. In a heartfelt speech, Peso praised Prajin’s tireless efforts and the role he has played in shaping his career.
“All the doors that you have opened for us,” Peso said, “have been crucial not only for me but for an entire generation of artists.” Peso’s emotional words underscored the deep connection between artist and manager, celebrating the collective journey of overcoming industry challenges and breaking new ground for Mexican music.
The Explosion of Colombian Pop Music: A New Wave of Talent
In an exciting panel titled The Explosion of Colombian Pop Music, presented by Imagen & Mercado, a marquee group of artists and producers gathered to discuss the meteoric rise of Colombia’s vibrant new music scene. Moderated by renowned DJ Alex Sensation, one of the most influential voices in Latin radio and music, the panel featured insights from top Colombian stars, including Paola Jara, Yeison Jimenez, Luis Alfonso, and Pipe Bueno. Together, they explored the factors driving Colombia’s cultural influence in the global music landscape and shared their experiences shaping the country’s burgeoning pop movement.
Young Miko: The Future of Latin Music
In an exclusive Superstar Q&A, Puerto Rican sensation Young Miko took the stage to share her artistic journey. Known for her innovative approach to Latin trap and reggaeton, Young Miko opened up about the pressures and opportunities she faces as a trailblazing artist. When asked if she considers herself the voice of her generation, she humbly admitted, “That title makes me nervous, but I hope to be the artist I wish I had seen growing up.”
Her advice for emerging artists? “Patience and discipline are key,” she said. “The industry is tough, but staying true to yourself will always lead to success.”
Women in Latin Music: Global Rising Panel Shines Spotlight on Female Powerhouses
One of the most anticipated panels of the day was Women’s Panel: Global Rising, presented by Ulta Beauty. This powerhouse discussion brought together some of the most influential women in Latin music, including Bad Gyal, Belinda, Danna, Debi Nova, Mon Laferte, and Zhamira Zambrano. Each of these talented artists has left an indelible mark on the industry, and their conversation was a testament to the growing influence of women in Latin music.
The panelists shared their experiences of overcoming obstacles in a male-dominated industry. Danna, in particular, spoke about the importance of female alliances, stating, “We are colleagues, not competitors. When women come together, we move the world. We’re making significant changes by supporting each other.”
This empowering conversation underscored the importance of solidarity among female artists and the impact they’re having on the global stage.
Grupo Frontera’s Hit-Making Process Takes Center Stage
In a unique and exciting moment, Grupo Frontera invited the audience into their creative process during the Making the Hit LIVE! session. The chart-topping band produced a brand-new song live on stage in just 40 minutes, showcasing their signature cumbia sound. With lyrics written by Edgar Barrera, the song, unofficially titled “Ya No,” came to life before the audience’s eyes, demonstrating the magic of collaboration and creativity.
Grupo Frontera later closed out the day with a thrilling performance as part of Billboard En Vivo, presented by Smirnoff Ice. Their dynamic set at Wynwood Marketplace, alongside Majo Aguilar, was a perfect finale to an action-packed day of Latin music celebrations.
Looking Ahead to More Star-Studded Events
As Billboard Latin Music Week continues, attendees can look forward to even more exciting conversations and performances from some of the biggest names in the industry. Wednesday’s lineup promises appearances from J Balvin, Alejandro Sanz, Thalia, Maria Becerra, NMIXX, and even hip-hop legend Fat Joe.
With each day bringing new surprises and memorable moments, this year’s Billboard Latin Music Week is cementing its place as a pivotal event in the Latin music calendar. Fans, industry professionals, and artists alike are reveling in the opportunity to celebrate Latin music’s global influence, and the next few days are sure to deliver even more unforgettable highlights.
For more information on upcoming panels and performances, visit BillboardLatinMusicWeek.com.
Sponsors and Partners
This year’s Billboard Latin Music Week has been made possible with the support of a stellar lineup of sponsors, including Azzaro Parfums, Cheetos, Chevron, DoorDash, Johnnie Walker, McDonald’s, Smirnoff, Ulta Beauty, and Walmart. Their contributions have helped make the 35th-anniversary celebration an extraordinary success.
As Billboard Latin Music Week charges ahead, it’s clear that the future of Latin music is brighter and more vibrant than ever. With groundbreaking discussions, powerful performances, and unforgettable moments, the event is shaping up to be a celebration of cultural and artistic excellence that will be remembered for years to come.
For more information on upcoming events and panel schedules, visit BillboardLatinMusicWeek.com.
