Shay Mitchell Walked So BÉIS Could Run — Inside Her Runway Debut at the KidSuper SS27 Show in Miami

Shay Mitchell just made her runway debut, and she didn’t do it in a Parisian salon or a stark white gallery space. She did it on a soccer pitch, in front of 2,500 people, at a show that was simultaneously live-streamed on trucks all over Paris. Oh, and her travel brand BÉIS was there for every step of it.

Welcome to the KidSuper Spring/Summer 2027 Show, fashion week’s most unexpected off-site, and one of the most genuinely exciting runway moments of the year.

KidSuper Called It a Paris Fashion Week Off-Site. He Meant It.

Designer Colm Dillane didn’t quietly slip away from the Paris Fashion Week calendar. He made a point of it. Dillane jokingly referred to his Miami show as a “Paris Fashion Week off-site,” leaning into every way the presentation broke from convention, and there were plenty.

Standard Paris Fashion Week shows are notoriously gatekept: restricted to elite buyers, editors, and VIPs, held in intimate Parisian spaces, and largely inaccessible to anyone outside the inner circle. Dillane flipped the script entirely. The KidSuper SS27 show offered FREE tickets to the public, opening the doors, or rather, the stadium gates, to 2,500 attendees and transforming what is typically an exclusive industry event into a massive community celebration of sport, style, and culture.

The venue itself made the statement. Instead of going along with what’s expected, Dillane scaled up to a major Miami sports stadium, with the runway laid directly on the soccer pitch, a deliberate design choice that grounded the entire collection in its inspiration. This wasn’t fashion borrowing soccer’s aesthetic. This was fashion coming to soccer’s home and respecting it.

The reason for Miami specifically wasn’t arbitrary either. Dillane chose the city to intersect with the 2026 FIFA World Cup, currently unfolding across North America, a once-in-a-generation sporting moment that gave the show’s themes of travel, global community, and human connection an immediate, real-world pulse. The whole thing was live-streamed back to Paris, which felt like the perfect closing argument: we didn’t leave fashion week, we just showed it something new.

Into this moment walked Shay Mitchell, for her runway debut.

Shay Mitchell walked in a KidSuper-designed look, modeling with a piece from the new KidSuper x BÉIS collection in a show that was built around the idea of soccer as a global connector. It was the kind of debut that felt earned rather than engineered: a founder, a brand, and a cultural moment that all made sense together without needing to be explained.

BÉIS joined the KidSuper SS27 show as its exclusive luggage partner, and the integration went far deeper than logo placement. Custom BÉIS travel pieces were featured throughout the runway presentation, displayed across the stadium, and showcased inside an on-site BÉIS suite. Guests left with the brand’s fan-favorite Stadium Tote, customized with ‘KidSuper Studios’ embroidery, the kind of thoughtful, functional keepsake that people actually hold onto. There’s something almost poetic about BÉIS gifting guests its iconic Stadium Tote inside an actual stadium. With the FIFA World Cup sweeping across North America and thousands of fans flooding venues where clear bags are practically a dress code, BÉIS didn’t just show up to a cultural moment, they showed up with exactly what everyone needed for it.

The show also served as the first public preview of the upcoming BÉIS x KidSuper collaboration. Dropping in September 2026, the nine-piece collection will feature both new and existing BÉIS silhouettes wrapped in two custom KidSuper prints showcasing Dillane’s iconic designs and sketches. Among the new silhouettes making its debut in the collection is a brand-new trunk, a long-anticipated addition to the BÉIS lineup that feels like it was worth saving for exactly this kind of moment. Attendees got an early taste of what’s coming, with several pieces making their runway debut. There was also a jumbo luggage wrapped in the new KidSuper print displaying pieces from the new collection right at the venue entrance, setting the tone before the first look even hit the pitch. Adding another layer of excitement, many of the pieces will be truly one-of-a-kind, with the print intentionally non-repeating across select silhouettes, meaning no two bags will look exactly alike, a detail that feels very KidSuper and very worth the wait.

The KidSuper partnership is the latest chapter in a collaboration track record that has quietly made BÉIS one of the most culturally tuned-in brands in the travel space, luggage category or otherwise.

Since Shay Mitchell founded BÉIS in 2018, the brand has consistently challenged what a travel label is supposed to look like and who it’s supposed to speak to. While legacy luggage brands competed on specs, wheel systems, TSA locks, expandable compartments, BÉIS competed on personality. The colorways are deliberate all the way down to the zipper and handles matching the body color, with no detail being overlooked. The limited-edition drops sell out. And every collaboration the brand takes on feels like a natural extension of its core belief: that travel is one of life’s great joys, and everything you pack should reflect that.

BÉIS has a proven track record of breaking the mold for what luggage can be, making it fun, fashion-forward, and genuinely exciting to buy. The KidSuper moment represents perhaps the fullest expression yet of a travel brand operating confidently in fashion and culture territory, on its own terms.

Here’s the detail that deserves its own moment: every campaign, every collab, every sell-out drop, and now a FIFA World Cup-adjacent runway debut with 2,500 attendees, all of which is being executed by an in-house team of just under 50 people.

That’s not a small print detail. That’s the story.

In an era where bloated brand teams and layers of agency involvement often slow down the very creativity they’re meant to support, BÉIS operates with the kind of tight, intentional energy that only a genuinely passionate small team can sustain, alongside a celebrity founder who’s truly involved every step of the way. The results speak for themselves: consistent cultural relevance, a loyal and growing customer base, and a brand identity strong enough to hold its own on a runway next to one of fashion’s most dynamic independent designers, KidSuper.

The KidSuper SS27 Miami show was a lot of things at once. A fashion statement. A FIFA World Cup celebration. A love letter to soccer culture and the global communities it creates. A live-streamed disruption of Paris Fashion Week’s exclusivity. A free public event in a stadium that fit 2,500 people. A Sean Paul concert. A runway debut for both a founder and her brand.

What tied it all together was the same idea that BÉIS has been built on from the beginning: that travel, the act of going somewhere, of showing up somewhere new, of the journey itself, is where culture actually happens. The people you meet, the places you land, the connections that only exist because you were both in the same city at the same time for the same reason.

Shay Mitchell walked a soccer pitch in Miami in front of thousands of people, carrying her brand’s bags, in a show designed around the beauty of going places. It doesn’t get more on-brand than that.

The BÉIS x KidSuper collaboration drops September 2026.